PDF BookusThe ROI of Pricing Measuring the Impact and Making the Business Case

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As with executives and managers in so many other business functions, pricing specialists are being challenged more and more to substantiate the added value of their activities. Pricing is a core function of every business, and needs not only to contribute positively to short- and long-term results, but also to document its impact to the bottom line. A fundamental part of this is the pricing ROI calculations. This book, edited by globally renowned thought leaders Andreas Hinterhuber and Stephan Liozu, is the first to outline contemporary theories and best practices of documenting pricing ROI. It provides proven methods, practices and theories on how to calculate the impact of pricing activities on performance. Marketing ROI is now a common concept: this collection proves to do the same for pricing. Hinterhuber Liozu introduce the concept of pricing ROI, documenting and quantifying the return on pricing activities and on the pricing function itself is of increasing relevance today and in the future – in times of budget constraints. 20 world class specialists explore the concept of pricing ROI under both a theoretical perspective and a managerial perspective to shed much-needed light on how to measure and increase pricing ROI. This groundbreaking book will enlighten students and specialists of marketing and sales, pricing managers and executives alike. Online Marketing Seminars Marketing Webinars - MarketingProfs Online Marketing Seminars What makes a MarketingProfs online marketing seminar different from the rest? The quality of our marketing experts the actively engaged Read our featured insights McKinsey & Company Featured McKinsey Global Institute Our mission is to help leaders in multiple sectors develop a deeper understanding Making Sustainability Work - Berrett-Koehler Publishers The company compensates providers of capital with a competitive return on investment all contributing to measuring the impact Making Sustainability Work Case Studies - Palisade Risk and decision analysis case studies in the fields of agriculture finance/banking government Six Sigma healthcare/pharmaceutical insurance/reinsurance oil eMarketer PRO Topics & Coverage Areas eMarketer Coverage of a Digital World eMarketer PRO customers get unlimited access to all of our research and data Preview recent research below or explore ways to buy 5 Best Ways To Measure Your Marketing ROI - Marketo Measuring the contribution that a given marketing program has on revenue and profits is the holy grail of marketing measurement As a result perhaps the most common How To Calculate & Increase Customer Lifetime Value That it costs 5-7x more to acquire a customer than it does to retain one isnt entirely true The origins of this myth can be traced back to the 1980s when the The Business Impact of Change Management Graziadio Graziadio Business Review Graziadio School of Business and Management Pepperdine University SaaS Metrics 20 - A Guide to Measuring and Improving what This article is a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business It is a completely updated rewrite of Social return on investment - Wikipedia Social return on investment (SROI) is a principles-based method for measuring extra-financial value (ie environmental and social value not currently reflected in
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